Article information marketing is the latest trend of advertising in the online marketing scene. Commonly known just as article marketing, it is nothing new though. Offline magazines have been using articles to promote all sorts of products and services.What exactly is article marketing? Wikipedia says it is “a type of advertising through which a business writes short articles related to its respective industry” in its simplest form. The business then makes the articles “freely available for distribution and publication” to attract new customers.So, why has article marketing become a popular promotion tool? What appeals does it have? Here are 5 reasons why article information marketing is hot: Easy to Start As long you can put a few coherent sentences together that sound logical, you’re on your way to article marketing. With a little bit of guidance and practice, you will learn how to write short article of a few hundreds words in no time. This means everyone online can make use of this form of advertising.Free Advertising There are many free places online to publish your articles. For instance, you can post them on a free blog like Blogger. Or you can submit them to article directories such as EzineArticles. You don’t have to set aside a budget to publish your articles if you don’t want to. Of course it’s always helpful to do so.Targeted Audience Reading is an engaging activity. A reader reads an article because the topic interests the reader. If the reader clicks through the links in the article, it’s because the reader wants to find out more. In this way article information marketing draws a targeted audience interested in your products and services. They are the very people likely to turn into your buying customers.Massive Traffic Potential Web sites all over the internet are always looking for fresh contents to publish. If your articles are good, they stand a good chance of being chosen. Once a popular site picks up you article, you will be facing a happy problem. Visitors will start swarming your site within a short period of time when the article is published. Such is the power of article marketing in pulling in massive traffic.Raised Business Credibility Published works can raise an author’s credibility of expertise in the field concerned. The more articles written, the greater the credibility. And the more reputable the publisher, the greater the effects. The readers will subconsciously transfer their trust of the publisher to the author. Posting your articles in an authority site such as EzineArticles will boost your business credibility straight off in the eyes of the readers compared to posting in a free blog.Article information marketing is an effective form of advertising. It is suitable for all businesses big or small. It is easy to start, requiring only the ability to write. You don’t need to spend any advertising money to do it. And you can potentially reach a targeted mass audience and raise your online credibility at the same time. No doubt article marketing is a powerful promotional tool. Your greatest challenge is to constantly write quality articles to maximize the benefits.Want to get paid to write article? Knowing how to write short article in 30 minutes flat including research yet without compromising on quality and unique contents gives you the edge. Find out more at http://emoneywantsyou.com/blog/2007/03/article-fast-write/ how to easily write quality article fast.KokPang Yeo is an internet marketing junkie who strongly believes in the future of online business. He runs a free membership site that provides step-by-step marketing instructions, free traffic generating reports, and discounted resell rights products. Make sure you check out KokPang’s blog at http://www.eMoneyWantsYou.com/blog/ to take advantage of these cool stuff and more.