Article Marketing Glossary of TermsEven my most seasoned article marketing clients have a few terms and phrases about the industry fly over their heads every now and then. So I’ve created a cheat sheet, so-to-speak, or a glossary of terms.Article (Ezine, Content-Rich or Quality) ar ti cle [ahr – ti – kuhl] – noun:a written composition in prose – usually nonfiction,500 to 700 words (optimal length) filled with easy-to-read advice,its purpose is to draw targeted sales leads into businesses, to be distributed throughout the Internet in article directories (see definition below), Web sites, blogs and ezines (e-mail newsletters).Powerful tool that continually brings targeted, consistent traffic to Web sites.Article Directory: ar ti cle di rec tor y [ahr – ti – kuhl] [di-rek-tuh-ree] – nounWeb site containing an index of content rich/quality articles.Usually articles are listed by categorysome are free, others aren’tArticle Marketing: mar ket ing [mahr-ki-ting] – nounthe process of writing, distributing and profiting from content rich articlespopular way of getting free traffic to a Web site and to generate targeted sales leads at a fraction of the cost of direct mailArticle Creation: cre a tion [kree-ey-shuh n] – nounthe act of writing and formatting content-rich articlesskill that can be developed quickly with the proper guidance/instructionBulleted List: bul let ed [boo l-it] [list] – nounAssociated phrase: numbered lista series of key pieces of information in a content-rich ezine articleusually this information helps the reader solve a key probleman important part of any quality ezine article because it creates credibility for the authorHed or Headline: head line [hed-lahyn] – nountitle placed at the top of any article to draw the interest of readersmost important part of any content rich ezine articlesometimes challenging to write but the payoffs are huge, huge, hugeKeyword: key word [kee-wurd] – nouna word or group of words placed in an article to draw traffic from article directories and search engines such as Google, Yahoo and MSNvery important not to overuse these terms in an article just to get traffic – the quality of the article is much more importantNumbered List (see bulleted list)Resource Box: re source [ree-sawrs, ri-sawrs] [boks] – nounsecond most important part of an ezine article.the final section of the content-rich articletells the reader about the authorusually includes a link back to the author’s Web siteoffers a gift or incentive to visit the author’s siteSubhed or sub-headline: sub head line [sub hed-lahyn] – nounused in long articles to break up the content so that the article is easier to readusually tells a story and leads the reader through the articlevery useful if an article is more than 500 wordsBoost traffic, get more leads and increase sales by learning the secrets to writing well and writing fast. Get Lisa Sparks’ no-cost special report on the secrets to making article marketing work for you by visiting: http://www.ArticleSecretsRevealed.com